About Me
An engineer who learned what really drives businesses
I am an engineer, entrepreneur, and builder of global businesses.
Over the last two decades, I have worked across aerospace engineering and technology in Canada, Japan, Germany, and Türkiye, leading teams and delivering complex programs in highly regulated, high-stakes environments.
Early in my career, I was trusted with senior leadership responsibilities. At 29, I was appointed Managing Director of a Canadian aerospace business, where I helped scale the company to 4x revenue and 10x profit, ultimately contributing to acquisitions by top-tier industry players.
But the most important lesson did not come from titles or exits. It came from learning how businesses actually grow. How trust is built. How decisions are influenced. How value is communicated.
Together with my wife Hazan Günay, I co-founded HSB Solutions, growing it from zero to a multi-country operation and multiple seven figures in under two years.
My work sits at the intersection of engineering, sales, and business ownership. I help engineers do what they were never taught to do: turn deep expertise into leverage, visibility, and ownership.
Executive to Entrepreneur
Moved from senior leadership roles into building and owning global engineering businesses.
Proven Scale
Scaled businesses from early-stage to multi-country operations, driving revenue growth and profitability.
Global Builder
Built and led engineering teams and operations across Canada, Japan, Germany, and Türkiye.
Engineer Advocate
Helping engineers turn expertise into influence, ownership, and long-term leverage.
My Companies
Building global businesses that leverage engineering expertise
"Engineering the Future of Flight"
HSB is an aerospace engineering solutions provider delivering world-class expertise across the most complex and critical disciplines of aircraft development.
20+
Years in Aerospace
$100M+
in Sales
3
Continents
My Companies
Building global businesses that leverage engineering expertise
"Engineering the Future of Flight"
HSB is an aerospace engineering solutions provider delivering world-class expertise across the most complex and critical disciplines of aircraft development.
IN PROGRESS
Engineering the Sale
by Udaya Silva, Keith Meredith
The Book
Engineering the Sale
Engineers aren’t bad at sales. They were never taught how to leverage what they already have.
I am writing this book to explore the invisible skill engineers were never encouraged to develop. Not selling as persuasion or manipulation, but selling as a natural extension of how engineers already think, solve problems, and create value.
This book is built on real experiences. From working with engineers across industries, watching brilliant ideas struggle for attention, and seeing careers stall not because of a lack of ability, but because of a lack of language, visibility, and confidence.
A reframing of sales through an engineer’s lens
Stories from real engineers
Practical frameworks to turn expertise into leverage