#Waypoints
Inflection points and moments that set the course of my life and career. Written with lessons that I took away from each experience.
Udaya Silva
Inquiries: speaking, podcasts or a conversation. udaya.silva@hsb-solutions.com
© 2026 Udaya Silva. All rights reserved.
ABOUT ME
An engineer who learned to build businesses
I am an engineer, entrepreneur, and builder of global businesses. Over the last two decades, I have worked across aerospace technology and engineering businesses in Canada, Japan, Germany, and Türkiye.
I held senior leadership roles and helped deliver complex programs in highly regulated, high-stakes environments. That journey ultimately led to acquisitions by top-tier aerospace players.
Today, together with my wife Hazan Günay, I co-founded HSB Solutions, growing it from inception to multiple seven figures in under two years.
My work now sits at the intersection of engineering, business, and leadership—helping engineers do what they were never taught to do: turn deep expertise into leverage, visibility, and ownership.
Executive to Entrepreneur
At 29, appointed Managing Director. Scaled a Canadian aerospace business 4x revenue, 10x profit.
Global Builder
Led complex programs across Canada, Japan, Germany, and Türkiye in aerospace technology.
Co-Founder Success
Built HSB Solutions from zero to multi-country operation, 7 figures in under 2 years.
Purpose-Driven
After life-altering cardiac surgery, I focus on building fewer things- but building them well.
Co-founder of LEAP Global
A platform and community built to help engineers transition from an employee mindset to entrepreneurial ownership through strategy, positioning, and execution.
Co-founder of LEAP Global
A platform and community built to help engineers transition from an employee mindset to entrepreneurial ownership through strategy, positioning, and execution.
COMING SOON
Engineering the Sale
by Udaya Silva
The Book
Engineering the Sale
Engineers aren't bad at sales. They were never taught how to leverage what they already have.
I'm writing this book to explore the invisible skill engineers were never encouraged to develop - and to prove that the ability to sell ideas, services, and yourself is already within reach.
Engineers already have the skills to sell - they just weren't taught to recognize them.
Based on real experiences, frustrations, and breakthroughs from working engineers.
Practical frameworks to turn technical expertise into business leverage.
Join the Research
Your perspective matters
If you've ever felt technically capable but professionally constrained, your experience could help shape this book.
What you'll get
Share Insights
Participate in short surveys and optional interviews
Early Access
Receive early excerpts and findings from the book
No Spam
No sales funnels, no automated sequences, just research